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Advancing Water-Efficient Food Production for a More Sustainable Future

Water is one of agriculture's most valuable resources. As water scarcity, climate change, and growing food demand place increasing pressure on agricultural systems, improving agricultural water productivity has become a global priority.

Durra was created to help commercial growers produce more food with fewer resources by transforming operational data into continuously improving decisions through AI.

The Global Water Challenge

Agriculture Depends on Smarter Water Management

Agriculture accounts for approximately 70% of global freshwater withdrawals, and in countries such as Saudi Arabia, it represents more than 80% of total freshwater consumption.

Despite advances in irrigation technology, many production systems still rely on fixed schedules or static models that cannot continuously adapt to changing environmental and operational conditions.

As temperatures rise and freshwater resources become increasingly constrained, improving irrigation efficiency alone is no longer enough. Agriculture must become more intelligent, adaptive, and resource-efficient.

70%
of global freshwater withdrawals are consumed by agriculture.
In water-constrained regions like Saudi Arabia, agricultural water use exceeds 80% of total consumption.
Why Hot Climates Matter

Where Every Drop Has Greater Value

Hot-arid and hot-humid regions present some of the world's greatest agricultural challenges.

Higher temperatures, increased evapotranspiration, and limited freshwater availability place significant pressure on growers to maximise productivity while carefully managing water and energy resources.

These regions also represent one of the greatest opportunities for innovation in sustainable food production.

Durra has been purpose-built to support commercial agriculture where water is the limiting resource.

Resource Optimization

Creating More Value from Every Cubic Metre of Water

Rather than measuring success only by crop yield, Durra focuses on improving agricultural water productivity, helping growers produce more food from every unit of water used.

By continuously learning from operational data, the platform supports decisions that aim to improve:

Water productivity

Energy efficiency

Crop performance

Resource utilisation

Farm profitability

This integrated approach helps create more resilient agricultural systems without requiring growers to replace existing infrastructure.
Food Security

Supporting Food Security

Growing populations and changing climates require agriculture to become more productive while consuming fewer natural resources.

Durra contributes to this challenge by helping commercial growers make more informed operational decisions that support:

  • More efficient water use
  • More consistent crop production
  • Improved resource efficiency
  • Stronger long-term agricultural resilience

As agricultural productivity improves, so does the ability to strengthen regional food security in water-constrained environments.

National Alignment

Supporting Saudi Vision 2030

Durra directly supports several strategic priorities of Saudi Vision 2030, particularly those related to sustainable agriculture, efficient water use, digital innovation, and food security.

By combining artificial intelligence with practical agricultural decision support, Durra contributes to national efforts to:

  • Improve water-use efficiency
  • Increase agricultural productivity
  • Strengthen food security
  • Accelerate digital transformation in agriculture
  • Support sustainable economic development

These objectives position Durra within Saudi Arabia's broader ambition to become a global leader in sustainable resource management and agricultural innovation.

Expansion Strategy

Looking Beyond Individual Farms

A Long-Term Vision for Agricultural Intelligence

Today's focus is helping individual production sites become more water-efficient through continuously learning AI Digital Twins.

Over time, every completed production cycle contributes new knowledge that strengthens the platform.

As more farms adopt Durra, anonymised cross-site learning enables insights gained from one production environment to improve recommendations across many others while preserving the unique characteristics of each site's Digital Twin.

This creates an expanding knowledge network capable of continuously improving agricultural water productivity across regions facing similar climate and resource challenges.

Global Scalability

Built for Global Impact

Although commercial deployment begins in Saudi Arabia, the challenges Durra addresses extend far beyond national borders.

The platform has been designed for commercial protected agriculture in hot-arid and hot-humid regions, with future opportunities across:

The GCC

North Africa

South Asia

Southeast Asia

Australia

Other Water-Constrained Environments

Wherever water is the limiting resource, continuously learning Digital Twins have the potential to help agriculture become more productive, resilient, and sustainable.

OUR VISION

"Every Farm Learns. Every Season Improves."

We envision a future where every production site benefits from its own continuously learning AI Digital Twin, enabling growers to make better decisions with every production cycle.

By combining artificial intelligence, practical farming expertise, and continuous learning, Durra aims to help agriculture produce more with less, supporting water security, food security, and sustainable development for generations to come.

Addressing global water challenges requires collaboration across agriculture, research, government, and technology.

Whether you are a grower, researcher, policymaker, or strategic partner, we invite you to help shape the future of water-efficient food production.

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