Building the Future of Water-Efficient Agriculture Through AI

Durra.ai is developing intelligent technologies that help commercial growers produce more food with fewer resources. By combining artificial intelligence, agricultural expertise, and continuous learning, we are creating solutions that improve agricultural water productivity while supporting long-term food security in hot climates.

Our mission is to make advanced AI practical, accessible, and valuable for agriculture, enabling growers to make better decisions every production cycle.

OUR STORY

From Innovation to Commercial Deployment

Durra began with a simple question.

What if every farm could learn from every production cycle?

Traditional irrigation and greenhouse management systems rely on predefined rules and static optimisation models. While effective to a point, they do not continuously improve from real operational outcomes.

Durra was created to change that.

By giving every production site its own self-learning AI Digital Twin, the platform enables farms to improve their operational decisions over time through continuous learning from water use, crop performance, energy consumption, and environmental conditions.

Today, Durra has progressed from concept to commercial deployment, with its first AI-guided demonstration farm operating in Al Qassim, Saudi Arabia.

OUR MISSION

Helping Agriculture Produce More with Less

Our mission is to improve agricultural water productivity by providing growers with intelligent decision-support tools that optimise water, energy, and crop performance through continuous learning.

We believe that the future of agriculture depends not only on better infrastructure, but also on better decisions.

OUR VISION

Every Production Site Powered by Its Own AI Digital Twin

We envision a future where every farm benefits from a continuously learning Digital Twin that becomes more intelligent with every production cycle.

As more production sites adopt the platform, shared learning across anonymised deployments will accelerate improvements while preserving each site's unique operating conditions.

Through this approach, Durra aims to contribute to more resilient agriculture, stronger food security, and more sustainable use of water resources worldwide.

LEADERSHIP TEAM

Bringing Together Expertise Across Technology and Agriculture

Durra's leadership team combines experience in artificial intelligence, digital transformation, agronomy, sustainability, and commercial agriculture to bridge advanced technology with real farming challenges.

Dr. Abrar Zafar

Founder | Digital Transformation & Strategy

Dr. Abrar Zafar has more than three decades of experience leading digital transformation initiatives across healthcare, telecommunications, government, and enterprise technology. As the founder of Durra, he leads the platform's strategic direction, aligning advanced AI innovation with practical agricultural applications and national sustainability priorities.

Dr. Saad bin Qaisar

AI & IoT Systems

Dr. Saad leads the development of Durra's AI and IoT capabilities, integrating environmental data, weather information, and operational inputs into intelligent decision-support systems. His work focuses on building practical AI solutions that deliver reliable recommendations for commercial agriculture.

Denis O'Grady

Commercial Agronomy & Irrigation Operations

With extensive experience managing commercial farms across the GCC and Europe, Denis ensures that Durra's technology remains practical, scalable, and aligned with real operational requirements. His expertise bridges advanced digital technologies with day-to-day agricultural operations.

Dr. Rabih Ahmad Salameh Al-Araj

Smart Agriculture & Irrigation

Dr. Rabih specialises in smart agriculture, irrigation optimisation, and climate-smart farming systems. His work focuses on applying AI, Digital Twins, and data-driven decision support to improve water efficiency, crop performance, and resource productivity across large-scale agricultural operations.

Dr. Walter Luyten

Biotechnology & Sustainability

Dr. Walter brings expertise in biotechnology, soil health, and sustainable resource management. His work supports Durra's long-term vision of integrating broader sustainability capabilities, including nutrient optimisation, soil health, and circular agricultural systems.

RECOGNITION

Recognised for Innovation

Durra's technical innovation and commercial potential have been recognised through internationally respected programmes.

Winner

Global Prize for Innovation in Water 2025

Recognising innovative technologies addressing global water challenges.

Selected Venture

KAUST TAQADAM Accelerator

Supporting the commercialisation of innovative technology ventures through mentorship, industry connections, and entrepreneurial development.

STRATEGIC COLLABORATION

Working with Leaders Across Agriculture and Innovation

Durra believes that solving global water challenges requires collaboration across industry, research, and government.

We are actively working with growers, research institutions, technology providers, and public-sector organisations to accelerate the adoption of intelligent water management solutions.

Our collaborative approach supports scientific validation, technology integration, and responsible innovation that delivers measurable value for agriculture.

NATIONAL ALIGNMENT

Supporting Saudi Vision 2030

Durra aligns with Saudi Arabia's long-term ambition to strengthen sustainable agriculture, improve water-use efficiency, accelerate digital transformation, and enhance food security.

By applying artificial intelligence to practical agricultural decision-making, we aim to contribute to a more resilient and resource-efficient agricultural sector.

LOOKING FORWARD

Innovation That Learns Alongside Agriculture

The challenges facing agriculture continue to evolve. So should the technologies designed to support it.

Durra is committed to continuously improving its platform through commercial deployment, scientific validation, and collaboration with growers and research partners, helping shape the future of water-efficient food production in hot climates.

Whether you are a grower, researcher, technology partner, investor, or policymaker, we welcome opportunities to collaborate in building the next generation of intelligent agriculture.

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