Water-Efficient Food Production for Hot Climates Through a Self-Learning AI Digital Twin
Durra.ai helps commercial growers optimise irrigation, energy use, and crop performance through a continuously learning AI Digital Twin. By learning from every production cycle, Durra enables smarter decisions that improve agricultural water productivity while reducing resource consumption.
Agriculture Needs to Produce More with Less Water
Agriculture is the world's largest consumer of freshwater, accounting for approximately 70% of global freshwater withdrawals and more than 80% in Saudi Arabia. Yet irrigation decisions are still commonly based on fixed schedules rather than continuously adapting to changing weather, crop conditions, and operational data.
In hot-arid and hot-humid environments, this results in unnecessary water consumption, higher energy costs, inconsistent crop performance, and increasing pressure on food security.
As climate change intensifies and water resources become more constrained, improving agricultural water productivity has become one of the most important challenges facing modern agriculture.
>80%
of Saudi Arabia's freshwater withdrawals are consumed by agriculture—requiring adaptive, intelligence-led resource management.
INTRODUCING DURRA
Every Farm Learns. Every Season Improves.
Durra creates a dedicated AI Digital Twin for every production site.
Rather than relying on static irrigation schedules or generic AI models, each Digital Twin continuously learns from local conditions and operational outcomes. After every production cycle, the platform compares predictions with actual performance, improving future recommendations for that specific farm.
The result is a continuously evolving decision-support system designed specifically for water-efficient food production in hot climates.
How Durra.ai Works
01
Collect
Durra integrates data from existing farm systems, including weather forecasts, greenhouse climate, irrigation, crop performance, energy consumption, and operational records.
02
Predict
AI models analyse the data to forecast crop performance, water demand, and energy requirements under current and future conditions.
03
Recommend
The platform recommends the next best actions for irrigation, climate management, and crop operations through clear, actionable guidance for growers.
04
Learn
After each production cycle, actual outcomes are compared with predictions. Every result becomes new training data, enabling the Digital Twin to continuously improve future recommendations.
Built for Commercial Agriculture
Designed for Real Farms, Not Just Research
Durra is deployed as a hardware-neutral software platform that integrates with existing greenhouse infrastructure, sensors, and farm management systems.
The first commercial deployment is underway at a 6-hectare AI demonstration farm in Al Qassim, Saudi Arabia, where the platform is supporting AI-guided commercial tomato production. Independent A/B field validation is being conducted to measure water use, energy consumption, crop performance, and economic outcomes under commercial operating conditions.
Purpose-Built for Hot Climates
Durra is designed specifically for agricultural production where water is the limiting resource.
The platform initially focuses on commercial protected agriculture in hot-arid and hot-humid regions before expanding to broader agricultural applications across water-constrained environments.
Its long-term vision is to help transform agricultural water management through continuously learning AI Digital Twins that improve resource efficiency at every production site.
LOOKING AHEAD
Building the Future of Agricultural Water Intelligence
- Every completed production cycle makes Durra smarter.
- Every new deployment strengthens the platform.
Over time, anonymised cross-site learning enables knowledge gained from one farm to improve the performance of others while preserving each site's unique Digital Twin.
This creates a continuously growing knowledge base that supports more efficient food production, stronger water security, and greater resilience for agriculture in hot climates.
Partner With Us
Durra is working with growers, research institutions, government organisations, and strategic partners to advance the future of water-efficient agriculture.
Whether you're looking to improve farm performance, validate new technologies, or support national water security initiatives, we'd love to explore opportunities to work together.